A stronger way to build your IT business.

Running an IT / MSP business means balancing client support with everything needed to grow. Time, money and capacity can limit what you can take on—even when you have the skills and ambition.
The COOP brings member businesses together to share resources, reduce duplication and build the capacity to move forward.

Why The COOP exists

Businesses often face the same challenges, each trying to solve them independently. The COOP starts with a simple idea: working together can improve what's possible for everyone involved.

Strength in shared resources

One hire can support several member businesses. A shared team can provide capacity across multiple business functions, spreading costs and educing duplicated effort.

Room to move forward

When more of the day-to-day work is covered, owners have more room to develop their business, The COOP combines practical support with the capacity to put plans into action.

Why I started The COOP

With more than 25 years’ experience in professional service businesses, I’ve seen how often capable owners are held back by time, money and the capacity to get things done.

I started The COOP to help address those constraints through shared resources and practical support.

I wrote Undersold to explore sales, pricing, value and the foundations of a stronger business. The COOP puts that thinking into practice by helping members access the capability and capacity to move forward.

Andrew McCombie - Founder

Undersold

Viewing your business from another angle. A practical guide to sales, pricing, value and the foundations of a stronger service business.

Explore Undersold →

Let's talk about your business.

Tell us where you are, what's getting in the way and what you want to build.

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