CONTACT
close

Use Case 3.

We've put together 3 use cases.
If your business is doing revenue sub $1.5m, yet you feel you're doing everything right, then this use case is for you. All businesses regardless of their size can do better. And all businesses can fall into traps. These are often circumstantial in that they are a function of the strategy that has got you to this point in time.
Sometimes it takes a fresh set of eyes or taking a look at your business from a different angle.

Everyone can use a help to get initiatives off the ground.

What's your next step and when are you doing it?
growth blueprint use case 3

The 'strategic operator' (operations led)

This is the "Gold Standard". A strategic + operations led owner thinks of IT as a rigorous business process rather than a craft or just a sales product.
  • What they look like: Process and automation driven, the goal is to have a strict non-negotiable tech stacks for all clients.
  • Strategy Status: They use data to guide decisions. Definitely focused on entering and often already operating in a specific industry or niche.
  • Strengths: Scalability and predictability. In the end, they will have high profit margins because their internal costs are minimised through automation.
  • Major Gaps:
    • Their strategy keeps stalling. Legacy clients or key staff turnover constantly disrupt progress.
    • Innovation vs tech stack rigidity: A laser focus on a client type causes a disconnect between best tech and client rigidity or vice versa. Speed of adoption can be slow.
    • Revenue growth is stuck or really slow. It's like one step forward, one step back.
    • Cost: As specialists they are often the most expensive providers in the market, which can make them vulnerable to lower-cost disruptors in economic downturns.
    • People issues: Staff are indicating a lack of challenge or diversity in a rigid tech stack. And those that do stay pose a risk in depth of knowledge outside of the niche when things change.

Resources targeted at what you need today and tomorrow.

+
Data Intelligence
real time,  accurate reporting
+
Legacy Clients
low margin accounts block growth
+
Sales Process + Support
getting more people to close deals
+
Targeted Marketing
no more scattered marketing
+
Staff Retention Strategies
best practice compensation packages
+
Strategic Bandwidth
all hands capacity + BAU still running 

Your numbers tell a story—but only if someone's watching them.

Track KPIs that matter: customer health scores, delivery bottlenecks, margin erosion. Dashboards guiding planning & decisions.

Planning + forecasting data.


Gradually sunset legacy clients, decide which ones to re-price vs exit, and how to fill revenue with better-fit clients without creating a cash flow crisis.

Stop letting low margin clients stall your growth.


Your best technical people aren't always your best salespeople, and you can't be in every deal conversation.

Run a repeatable sales process that runs without you in the room. Build out your sales conversion process.

Reduce your sales cycle.


Breaking into a niche means saying no to generic MSP marketing.

Targeted campaigns built around vertical-specific pain points — industry case studies, compliance-focused content, sector LinkedIn engagement — positioning you as the specialist, not just another provider.

Linking you with your brand.


Losing any person important to your business will stall your best laid plans.

The best planning involves making it so they never want to leave and being ready if it does ever happen. 


#1. Objective - knowing technology continually changes and develops, so will the COOP resources you need to make a timely pivot in a new direction.


"strategy vs action"

Most small business owners, know what to do and those that don't can learn quickly. Ask yourself, if I know what to do, then what's stopping me? 

The short answer; a lack of time and money.

The next step you take can change your life. Small steps before you start running.

"why sequence matters"

"put the rocks in first"

The Big Rocks that build the foundations are the #1. priority.  What matters to your business might be different from the person beside you but those big priorities are the same.

Sequence matters because diverting valuable cashflow to unimportant or right thing at the wrong time will hurt.

 

"compounding effects are real"

Small improvements stack up.

80:20 cleanup creates disproportionate positive returns.

"#1. most important thing in business?"

Some quick research will illustrate a common thread when it comes to the #1 most important thing. I like the one below.

“revenue you can keep.”
That’s the overlap of:

  • Sales (create demand + close + repeat)

  • Delivery (build + retain + expand + repeat)

Or Happy Profitable Clients + Happy Efficient People Doing Great Work.

The COOP membership enables your business to put it's best foot forward.

Growth Blueprint:

focus on - customers

focus on - delivery 

  • optimal outcome = balanced resources.

Ready to Break Through Your Growth Targets

See how the COOP can help you in 90 Days
Join the COOP
Risk-free 30 day trial phase
Copyright © The Coop
menu